MI

As an independent consultant in the MI (musical instruments) industry, I am the president and sole proprietor of PM Enterprises. Since 2005, I’ve worked with various manufacturers to support their artist relations, marketing, branding, communications and social media.
Since 2013 my main client has been Absara Audio LLC: owners of the legendary American guitar and amplifier brand Supro and the innovative effect pedal manufacturer Pigtronix. My work for them includes artist relations, copywriting and social media. Supro’s artist roster includes Joe Perry (Aerosmith), Paul Simon, Joe Walsh (The Eagles), Brian Setzer, Robby Krieger (The Doors), Richard Fortus (Guns ‘N Roses), Lenny Kravitz, Paramore, The Cure, Snarky Puppy and many others. Pigtronix’s artist roster includes Red Hot Chili Peppers, Andy Summers (The Police), Alice in Chains, Weezer, Bob Weir (Grateful Dead), Fredrik Thordendal (Meshuggah), Bootsy Collins and many others. I helped revive the Supro brand (acquired by Absara Audio in 2013) from a state of dormancy to one of the world’s top amp and guitar makers.
From January 2005 to December 2012, my main client was the Italian company Parsek srl, owners of bass amp brand Markbass, guitar amp brand DV MarkMarkacoustic (acoustic amps), Mark Audio (PA gear), Mark Drum (electronic drums) and Musicians World (clothing and accessories). For them I managed international promotion, marketing and artist relations. In my artist relations work for them, I signed many artists including: Alain Caron, Michael Manring, Robbie Shakespeare, Michael League (Snarky Puppy), Mark Egan, Nibbs Carter (Saxon), Neil Jason, Evan Marien, Tom Kennedy, Dave Marotta, Tommy Shannon (Stevie Ray Vaughan), Stanley Sheldon (Peter Frampton), Orion (Behemoth), Danny Kortchmar and Dean Brown. I also wrote press releases, web copy, and manuals, supported international distributors in their promotion and marketing work, managed press relations, and more. When I took on Parsek as a client, Markbass was a small company with a handful of employees and a few distributors internationally. With my help, the brand broke in North America and worldwide, and became an industry leader in bass amplification.
Recommendations from LinkedIn:
Keith Brawley (VP of Sales at Taylor Guitars; previously President for North America at Gibson USA, and an executive at Musician’s Friend)
“Peter is an excellent brand representative and all-around music professional. He is easy to work with, knowledgeable, committed to success and refreshingly ethical. Peter is understanding and intuitive, focused and pleasant. I highly recommend Peter to any organization needing a combination of musical and business ability.”
Mitch Colby (Owner, Colby Amplification; previously VP at Korg USA, then a consultant with Parsek srl)
“I worked with Peter at Parsek/Markbass for a year and a half. In that time I came to appreciate his diligence and dedication, which contributed to the success of the company. His superior product knowledge, marketing savvy, pleasant demeanor and bass playing competence were all key to his success. I would highly recommend Peter for many positions and would love to work with him again someday.”
Evan Skopp (President, Inside Track, previously VP at Seymour Duncan)
“I know Peter both as an endorsed Seymour Duncan artist and as a bass player who I performed with, together with Seymour, at a clinic and show in Toronto a few years back. He’s a really personable guy, an awesome musician, and a great brand ambassador. Any musical instruments company would be well-served to have him on their team.”
Gary Ciocci (Managing Director, Premier Guitar; previously with NewBay Media / Guitar Player / Bass Player)
“Peter is very knowledgeable about the customers and market he serves. He has hands-on user experience combined with a strong sense of customer demand and product knowledge. He is a good communicator and is a pleasure to work with.”
Bill Leigh (Principal, The Amplify Group; previously Editor in Chief of Bass Player magazine)
“It was first as a journalist reviewing his book and music that I encountered Peter Murray, and then as Editor in Chief of Bass Player magazine, working with him as a writer. As an artist, teacher, and writer, he was talented and hard-working, and easy-going yet disciplined. So when I first heard he’d be promoting Markbass in North America, I knew that the innovative amp brand would be even bigger here than in Europe, which is exactly what happened under Peter’s watch. Knowledgeable and diplomatic, Peter’s every effort was carefully crafted and boldly executed. One of the Markbass press events Peter presented sticks in my mind as one of the best executed I’ve ever attended. And I have to admit: though the stars ultimately weren’t aligned, on more than one occasion I tried to recruit Peter to come work for me. Good thing though, because the impact he had at Markbass was phenomenal. I have no doubt that Peter will continue to have an impact in whatever he undertakes.”
Hans-Erik Beck (Owner, ILT Scandinavia, Norway)
“Peter is a very dedicated person. Positive and always helpful. Not only a good musician/marketing/product guy, but also has a very good social talent that few people have.”
Carole Johnston (Managing Director, CMC Music Pty Ltd, Australia)
“Peter has always been very professional in his knowledge of the products we distribute as well as the opposition’s products. He is well-versed on the industry as a whole and keeps up-to-date with constant changes. I have always found Peter to be very easy to deal with and evenly tempered in what can be a challenging industry.”
Ignazio Vagnone (Pro Audio & Keyboards Brand Manager, Mogar Music SpA)
“I’ve worked side-by-side with Peter, promoting the sales and marketing for Markbass/Markaudio/DV Mark brands in the French and Spanish markets. Peter always performed with outstanding professionalism, providing all the possible and sometimes even some ‘impossible’ resources to support our local marketing activities. His deep knowledge of the products, natural understanding of the musician’s needs, together with his confident and charming approach to players, press people, opinion leaders and media in general, have been key factors for the creation and development of the Markbass/DV Mark artist relations network, one of the most respected and effective in the MI business worldwide.”
Paolo Burocchi (Managing Director, Proel International Ltd)
“Peter is a true professional. As a distributor of Markbass/DV Mark/Markaudio, I worked with him for many years. His product knowledge and accessibility are second to none. He was always willing to share ideas and to go the extra mile in helping us and our endorsees, and in promoting the profile of the brands in the most positive way.”